Production Logos

This is the very first production logo we created, the feather itself has slightly been softened, and the typography we used follows a movement which mirrors the feathers movement. The typography colour has been faded in a way which adds a softness to it again relating make to the feather image. This is not my favourite production logo because it is very basic and there is no dimension to it or fading of colours or graining of the image.

This was the second production logo we designed; from the first design we realised the different elements we had to consider to create a production logo which was the opposite to the first one we designed. Firstly we began by strengthening the dimensions of the feather making it more darker adding further depth to it- which we did not achieve in the original design. Also we added graining over the entire logo this give's an essence of the silent movie era. I thought it would be a good idea to use a typography which resembled an earlier period therefore I chose a font which looked like it had been hand written with ink; the typography also has a motion to it which follows the feathers shapes. A criticism of this design was that the heavy graining could have a harsh effect on the eyes.

By coming to the conclusion that the heavy graining on the image is harsh on the eyes we used a different effect where there is a focal soft point in the middle of the images and the brightness gets darker towards the corners of the production logo.Firstly we began by strengthening the dimensions of the feather making it more darker adding further depth to it- which we did not achieve in the original design- as we did in the previous design.