Sunday 21 November 2010

Article:The Art Of Film Title Design Throughout Cinema History

Click here to view the article.

"Film titles can be great fun. In them we see the bond between the art of filmmaking and graphic design — and perhaps visual culture as a whole. They have always served a greater purpose than themselves: to move the overarching story forward."

This is a very important quote that has been used in this article because it tells us everything we need to know of what a title sequence is. A title sequence is the first glance the audience gain of the film they are about to witness. I believe that title sequences are fun because it can give the audience a sneak peek of the ideas of the film and will keep them wanting more. Title sequences give us a lot of information in such a short period of time which can also make them fun to watch because you have to be aware of all the clues given in them e.g. Location, main characters, story plot? etc.

"Whether you are a motion graphic designer, a digital artist or a connoisseur of design, we hope you are inspired by these film titles and the ideas they suggest to your own creative endeavors."

I find this point very interesting because it tells me that title sequences are targeted at everyone as everyone should understand them and find them interesting. As it says we should all be inspired by them and that all title sequences should give the audience there own each individual preferences about them.

"Words and lettering played an enormous role in films of the silent era."

This point stood out to me because it tells me that words and lettering where a big part in silent films, this is also interesting because they still are a very big role in film now aswell.

Below: D.W. Griffith’s “Intolerance” (1916)

"Intolerance" known to be the greatest film in the silent era.

"It could be argued that typography lost importance in this era of title design. The imagery behind the credits received a lot more attention."

I believe that this is a very true statement which is why I decided to write about it. I think that images can be more attractive to look at rather then read the credits that appear on the screen. If I was watching a title sequence I would prefer to watch the imagery rather then read the main characters that appear on the screen because I will find this information out later on in the film.

"... titles remain an essential part of film."

This statement is very true. I believe that title sequences will always be a very important part of the film and think that even if someone else has a new idea how to start a film, it would have to be an amazing idea to over write the title sequence.

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